2003-2006
Startup Phase
In 2003, Longjing Microelectronics was established by introducing 11 members of the American Intel team, with the investment from Shanghai Alliance Investment Ltd. The company is dedicated to the development and industrialization of core processor IP and consumer terminal application SOC chips and systems based on domestic integrated circuit processes (e.g., HongLi Semiconductor, Huahong Semiconductor). The team successfully developed the first domestically produced 32-bit MIPS high-performance microprocessor, leading MPEG2 multimedia encoders and decoders, DVB-C/DVB-S channel decoding IP, audio encoders and decoders, and sound processing processors based on independent microarchitecture. This has resulted in core IP and SOC chip products centered around their independent microprocessors and audio-video codec technology, which were successfully applied to digital set-top boxes and digital media players.
2007-2011
Rapid Growth
In 2005, the company collaborated with institutions such as the Institute of Computing, Chinese Academy of Sciences, Peking University, Shanghai Jiao Tong University, and Zhejiang University to jointly promote the development and industrial application of the domestic audio-video codec standard AVS. Longjing, as the core unit of the standardization group, took on the chip development and productization work for AVS standards. The company, in collaboration with Academician Gao, completed the AVS encoder algorithm and chip development, as well as the development and industrial application of AVS decoder microarchitecture and chips.
2012-2022
Industrial Integration
2022- Future
Second Entrepreneurship